We are all defined by labels, some that we accept others we reject.

With libels comes expectations and fears that we fight against. The Anti-Tribalism Movement is aimed at erasing these labels and revealing people in their individuality, but also to bring out our common humanity.

  • 600

    Online pledges

  • 2.3  million

    Online reach

  • 22

    Workshops Delivered

  • 6

    Public campaigns

What is DontJudgeDontLabel?

Hate crime does not just happen in isolation; the first stage of the process begins with prejudice. The roots of prejudice can stem from a variety of sources: feelings of vulnerability, ignorance, upbringing, and a lack of social interaction with people who are of a different colour, ethnicity, or faith. Then comes discrimination: treating someone unfairly because they are different (‘the other’).  The next step in the scale is an act of hate, which can range from verbal to physical attacks.

DontJudgeDontLabel targets the very first stage – prejudice – and aims to halt progression to discrimination and hate crime. It also counteracts how prejudice and hate are spread. Hate groups as well as some sections of the media are perpetuating negative stereotypes and prejudice by manufacturing news as well as through creating a drip of subtle negativity, laying the foundations of hate towards particular communities. DontJudgeDontLabel will help ‘inoculate’ minds by preventing the negative comments seeping into young people’s subconscious that slowly develop our roots of prejudice against an individual or group of people. DontJudgeDontLabel school children’s workshops will enable us to disrupt these messages, kick-start a conversation and bring a cultural shift that sees people as individuals that should be judged by the content of their character and not the colour of their skin, or ethnicity, or faith.

Moreover, DontJudgeDontLabel will enable young people to resist, stand up and challenge urban myths, ignorance, fear, prejudice, discrimination, and violence by saying no. They will be given toolkits to raise their voice against all forms of prejudice by interacting with our DontJudgeDontLabel workshops via schools and colleges workshops.

How does the DontJudgeDontLabel work?

Anti-Tribalism Movement will organise a 1-day interactive and practical educational establishment workshops to help young people develop critical thinking skills enabling them to challenge hateful views confidently. Schools across London can contact us to organise a workshop for their pupils to reduce ignorance, fear, and prejudice, the precursors to behaviour that is hateful.

The interactive nature of our online campaign will enable people to share our messages and build their own initiatives that tackle hate contributing to a national movement against the hate that will reach over 8 million people in Britain.

In addition to educational establishment institutions, we are running an interactive online campaign to enable people to share DontJudgeDontLabel messages and build their own initiatives to tackle hate and contribute to a national movement against hate

How to get involved?

Email us on to book a workshop and you can also pledge our DontJudgeDontLabel campaign pledge by signing the form below:

Don't Judge Don't Label Campaign
BreakThrough Media ATM Portraits


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